CBS Innovation & Design
Who we are
A 100+ student club whose mission is to help members leverage innovation and design to build meaningful careers by unlocking EMPATHY in Design, RIGOR in Consulting, and CREATIVITY in Marketing.
What we do
Recruiting
We introduce club members to careers in which they can apply their MBA education to problems that require redesign and innovation. Creative problem-solving and having a customer-centric approach to business is implicitly relevant at all companies, and explicitly relevant to innovation consulting (think IDEO), entrepreneurship, innovation hubs within large companies, and tech companies.
Events
We liaise between MBAs and companies in the design and innovation space. Join us at office visits and on-campus events to learn about cutting-edge ideas and their execution. Past events have included office visits to frog, panels with executives from companies including Google and CO: Collective, and workshops with Bain & Company.
Experience
We develop creative problem-solving skills through “human-centered design” methodologies that give club members an agile approach to gaining critical customer insights and integrating them into their products, services, and businesses.
Community
We connect across the broader Columbia University and NYC community, including Parsons School of Design, Columbia’s Maker Space, and Columbia Design Studio.
Words from our members
“If creativity is a must-have in your work, CID is the club for you.”
— Geoff Danilack
“I love CID because they have the best events and company visits. But most of all because some of the most fun, cool, and chill people I’ve met at CBS are in this club as well!”
— Jeremy Seah
“CiD helped me define what ‘design’ means to me, and discover my path among the wide spectrum of career opportunities out there.”
— Dicarlos Davis
“We can’t solve problems by using the same kind of thinking we used when we created them.”
-Albert Einstein